A competitive spirit can only carry you so far in home furnishings. After all, you can outfit your store with the hottest product lineup and all the latest technology – but if you don’t have a team with a sense of accountability, you’re going to be dead in the water.
Read MoreIn a world where a cell phone costs more than a sofa, how does a small home furnishings business leverage a competitive edge to put them ahead of the competition? A series of smart and strategic choices led by a firm understanding of what differentiates a competitive edge from an unfair advantage.
Read MoreAs it relates to the customer’s purchase journey, we can’t stress the importance of SEO enough. After all, everything – from an online order to a showroom visit - starts with search.
Read MoreWith a market saturated by entities like Wayfair and Amazon, online furniture shopping is no longer a niche. Which means that it’s time to reinvent your business - and identify a new niche market - for added sales and future success.
Read MoreYou can have the most gorgeous, thoughtfully designed collection of furnishings made of premium materials - and it’s not going to do you any good unless someone decides to buy.
Read MoreHave you ever wondered about the value of product photography? It’s a subset of your product data and may be more important to the buying decision than you realize!
Read MoreWith the advent of the “endless aisle,” home furnishings retailers are playing a dangerous game with Profit & Loss. After all, if you’re adding new products because they look hot – you might just be missing the boat.
Read MoreWhen it comes to iconic pairs, your online and in-store presence is about to give PB&J a run for its money. That’s because, in order to escape the so-called “retail apocalypse,” you have to create a better (aka: streamlined) online and in-store experience for your customers.
Read MoreAs a home furnishings or home décor professional, you know the importance of imagery in your business. You also know the influence that social media has on decision making and purchasing. But, it’s easy to become blind to and overlook a visual giant when Facebook looms large over the social media landscape.
Remember Pinterest.
Read MoreAs retailers, designers, and manufacturers in the home furnishings industry, you know that standing out is not an option. You must grab attention, be bold, decisive, and different to move the needle. Standing out is mandatory. So, why then, is your website a one-size-fits-all knock-off of Apple aesthetics?
Read MoreWe are social creatures, which means the opinion and influence of our friends, family and business associates matter. In fact, in an article by Gurit Degan, she reports that “consumers are, on average, five times more influenced by their friends and family than celebrities when they are making a purchase decision.”
That said – shouldn’t your brand be where the people are?
Read MoreDoing business as a local home furnishings or décor supplier can be intimidating. Especially in the land of big box, dot com and HGTV! But, local sellers rejoice . . . you have an advantage that they don’t. And you’ll find it right outside the front door.
Read MoreIs your site suffering from declining traffic? Are your product descriptions stale and boring? Are online sales sliding downhill? 1 . . . 2 . . . 3 . . . CLEAR! If you’re not reviewing and updating content with a regular cadence, it’s time to bring your site back to life.
Read MoreHow can you maximize the business benefit of your ecommerce site? While there are many factors that can drive ecommerce revenue, let’s start with these three high-impact strategies.
Read MoreImages can only tell part of a product’s story. It’s the product descriptions that fill in the blanks, transforming interest into purchase. But what does a good product description, one that can actually inspire sales, look like?
Read MoreWhile we can’t predict the future, we can say there’s a good chance these ecommerce trends will shape how retailers and e-tailers do business online in the coming year. Check out our first nine predictions for the new year in part one of our two-part series!
Read MoreIn 2016, Cyber Monday sales increased 10.2% from sales in 2015. If you’re rolling your eyes at a “mere” 10.2%, know that translates to a record-breaking $3.34B in single day sales. Now that we have your attention, let’s talk about 2017.
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