As a home furnishings retailer, you’re accustomed to your unique cadence. You know how vendors send product information and, although you’re not satisfied with it, you’ve resigned yourself to dealing with it because that’s ‘just the way it is.’ But what if it doesn’t have to be that way?
As a retailer, your time is precious. You shouldn’t be going on wild goose chases to find out whether or not the arm chairs a favored client loves are available in fuchsia – or any color for that matter. You deserve a simpler, easier, more streamlined way to get the answers and information you need about the products you sell. That’s why Amber Engine delivers.
As a small business owner, you’re probably feeling overwhelmed with the changing nature of your industry. And it’s no wonder. Three decades ago we shopped in person – from store to store, using paper coupons we clipped from the Sunday paper. Today, we rarely set foot in a store, enjoy the ability to automate purchases and feel rewarded by stores who seek our loyalty with personalized offers.
You’re busy. And not just any kind of busy. You’re own-my-own-business, two-kids en route to soccer, German Shepherd drooling and shedding in the back, must get groceries before we die and, oh, we have to pack for Grandma’s house busy.
You’re a savvy retailer. You have an amazing store, gorgeous product and you even set up social media accounts for your brand. You talk, talk, talk and listen . . . *crickets*
‘Tis the season! The elf is on the shelf, but your inner Grinch is showing. Here’s how you can hurdle the humbug and embrace the holly, jolly spirit of the season.
The future of advertising is changing as much as the future of retail. In addition to becoming infinitely more measurable, the message is evolving. Moving away from the line-tapping zingers of the 90’s and 00’s, brands are striving to protect their image with “safer” commercials that rely heavily on artificial intelligence for a targeted audience that spans mobile, wearable and other online devices.
It’s easy to project a stylized, 2050 filter on the store of the future – with smooth edges and glossy finishes. It’s easy to imagine that iPad’s future-equivalents will sit at the end of every aisle for direction and assistance and that holograms will handle all transactions. It’s easy to assume that robots will take our jobs. And it’s easy to be wrong.
As we research the future of retail, one thing is clear – consumers expect an engaging experience, not cyborgs. They want their in-store retail to be as quick, user-friendly and intuitive as their handheld device, because goods and services at the lowest price are no longer good enough.
Home furnishings is a dynamic, exciting and ever-changing space that’s challenging every business owner to redefine retail. And it’s not just about reduced prices and free shipping – although that’s a part of it! The way that each business owner evolves their store – whether brick or click – creates the store of the future.
In a world where a cell phone costs more than a sofa, how does a small home furnishings business leverage a competitive edge to put them ahead of the competition? A series of smart and strategic choices led by a firm understanding of what differentiates a competitive edge from an unfair advantage.
A decade ago it was inconceivable that someone would order a sofa while sitting on their sofa. Now, we don’t think twice about it. Why the shift? An evolving comfort level with technology’s influence on our product selection and buying habits.
Listen, we get it . . . whether you’re a retailer or a manufacturer, product data is a drag. You’re typing, adding, finding, asking, listing, measuring and fact checking – hour, after hour, after hour, after hour, after hour.
Amber Engine exists to help furniture manufacturers and retailers maximize their business with the seamless creation and distribution of product data. Here’s how it works!
Amber Engine's very own Dan Wieczorek is recognized by Home Furnishings Business as one of its 2018 Forty Under 40 honorees! We spoke to Dan about this exciting recognition.
At Amber Engine, community culture isn’t just another buzzword. Our employees walk-the-talk and give back with volunteer hours to many different organizations that strive to make Detroit a great place to work and live.
Today’s interns get to say goodbye to grabbing coffee and making copies for the boss. Instead, Amber Engine interns are asked to pull up a chair during meetings and bring real ideas to the table. Contribution isn’t optional or occasional – it’s common practice. How else can real-world, hands-on learning happen?
Our Chief Operations Officer is one of the masters who helped bring Amber Engine to life alongside CEO and Founder Jennifer Gilbert. His thoughts, ideas, and perspectives are always insightful, so we sat down with him for 10 quick questions about the home furnishings industry, technology and his advice for those struggling with the online portion of their business.
In today’s furniture game, the hustle is REAL. That’s why it pays to know about companies like Amber Engine. After all, Amber Engine is the service you never knew you needed!
As “happily ever afters” go, we couldn’t be more content to make our home in the Motor City. Of course, the most popular response we hear from the people we do business with is, “Ummmm . . . really? What?”
Chaucer wrote, “Time and tide wait for no man.” We would like to add an exception: the furniture industry. Jennifer Gilbert, Amber Engine Founder and CEO, earned an Interior Design degree from Michigan State University in the early 90s. She went to work for herself and eventually turned design into a hobby when she started a family with husband, Dan Gilbert.