Heart & Hearth Why Social Conscience Matters in Home Furnishings

While the store of the future may be laden with technology and gadgets to make shopping easier and more enjoyable, the heart of the home furnishing store still matters.

Why? As shoppers evolve to change shopping and, subsequently, buying habits, brands must adapt to the rising tide. In the economy of the future, quality and price are no longer viable drivers. Shoppers are looking for retail with a soul.

Advertising the Store of the Future

The future of advertising is changing as much as the future of retail. In addition to becoming infinitely more measurable, the message is evolving. Moving away from the line-tapping zingers of the 90’s and 00’s, brands are striving to protect their image with “safer” commercials that rely heavily on artificial intelligence for a targeted audience that spans mobile, wearable and other online devices.

What’s Old is New Again in the Store of the Future

It’s easy to project a stylized, 2050 filter on the store of the future – with smooth edges and glossy finishes. It’s easy to imagine that iPad’s future-equivalents will sit at the end of every aisle for direction and assistance and that holograms will handle all transactions. It’s easy to assume that robots will take our jobs. And it’s easy to be wrong.

As we research the future of retail, one thing is clear – consumers expect an engaging experience, not cyborgs. They want their in-store retail to be as quick, user-friendly and intuitive as their handheld device, because goods and services at the lowest price are no longer good enough.

Advertising the Store of the Future

You’re setting up an online store, making use of weight-sensing shelves and implementing new shopping technology throughout your store . . . why are you still advertising in the newspaper?

The Store of the Future is where the customers are – online. And, to make the most of your online opportunities and connections, it’s essential that your store (brick or click) also has a dynamic social presence to entice and delight potential customers.

Who’s That Girl? Facial Recognition in Retail

In 1998, Enemy of the State mesmerized and terrified audiences with an intricate web of surveillance cameras. Movie-goers left the theatre with chill bumps, saying, “That could never happen in real life, could it?”

Fast forward 2018, we look at our mobile phone to unlock it with our face.

What is the Store of the Future?

Home furnishings is a dynamic, exciting and ever-changing space that’s challenging every business owner to redefine retail. And it’s not just about reduced prices and free shipping – although that’s a part of it! The way that each business owner evolves their store – whether brick or click – creates the store of the future.

Store of the Future Spotlight: Orian Rugs

When it comes to building the store of the future, Orian Rugs knows that it’s essential to adapt to the tides and times. We sat down with Chief Revenue Officer Brandon Culpepper to find out what makes the American-made leader tick in today’s marketplace. His input offers an insider’s look at retaining relevancy in the changing retail landscape.

Hurdling Sales Barriers in Home Furnishings

Eliminating sales barriers is a bit easier when you’re selling financial services and can justify the ROI. Home furnishings and home décor, however, are very different, not so nimble, beasts. That’s because when someone stands in your showroom, you’re asking for access to their most beloved spaces – their homes.

Get Out of Your Own Way

Often, when we’re reasoning with ourselves about missed opportunities, dropped balls, shortcomings, oversights and other miscellaneous failures, we can’t see that we’re standing – firmly, resolutely and powerfully with hands on hips – in our own way. Release the resistance with our handy hacks that will get out of your own way and on the path of success.

You Need More Than A Competitive Spirit to Succeed

A competitive spirit can only carry you so far in home furnishings. After all, you can outfit your store with the hottest product lineup and all the latest technology – but if you don’t have a team with a sense of accountability, you’re going to be dead in the water.

Number One Started Somewhere

In a world where a cell phone costs more than a sofa, how does a small home furnishings business leverage a competitive edge to put them ahead of the competition? A series of smart and strategic choices led by a firm understanding of what differentiates a competitive edge from an unfair advantage.

Redefining Competition in the Home Furnishings Industry

Competition is essential for a healthy business eco-system. It forces improvement and innovation, builds drive and determination and inspires research and customer understanding. At it’s best, it encourages every business owner or furniture manufacturer to be their very best. At worst, it creates a loathsome measuring stick that consistently takes your eyes off the prize.