Exploring Assist For Dealers

We created Assist because we believe that an improved process for managing catalog data will enrich the in-store selling experience as well as make selling online as easy as selling face to face. Our software empowers you to manage the large amount of catalog data you deal with on a daily basis and use to fuel sales and marketing efforts.


The Endless Aisle: Opportunities & Challenges

One of the ways online retail giants like Amazon and Wayfair draw customers in is by offering an almost limitless selection -  and if it works for them, it can work for you! The concept of the “endless aisle” is a fairly simple one. Utilizing suppliers and drop-shipping, retailers can offer a huge selection of items on their website and sell these items to their customers, without needing to warehouse the products themselves.


5 Tips For Turning Online Browsers Into In-Store Buyers

We’ve got some good news for you! In a 2018 survey of 6,000 consumers worldwide, consulting firm Accenture found that 82 percent of millennials prefer brick-and-mortar stores. Unlike handshakes, 9-to-5 jobs, relationships and avocado toast, Millennials are NOT ruining brick and mortar retail.


Stay Competitive Without Becoming Amazon or Wayfair

As a home furnishings expert, you have the capacity to do something the big online retailers can’t... sell face to face. No matter what, Amazon and Wayfair will never have your level of expertise, or your ability to connect with other human beings. Now, bring that edge online, where today’s consumer begins their purchase journey.


Don't Dismiss The Data

If you’re putting vendor catalog data at the bottom of your priority list, you’re missing out on sales and losing market share to retailers like Amazon and Wayfair. (Not to mention the SEO savvy competitor down the street.) It’s time to educate yourself about data’s importance (sales, search returns, customer confidence) and how easy it can be to update your practice for measurable returns.


5 Lessons Learned From Wayfair

While furniture retailers were struggling to swallow the bitter Amazon pill, another contender came and shook the market: Wayfair. Seemingly overnight, this company shushed the common misconception of everyone in the space: “No one will ever buy furniture online.” Here are 5 simple strategies they use, that you can apply to your furniture business.



Stop Complaints Before They Start

Yes, you’re a furniture retailer, but you’re also a consumer – which means you’ve likely fallen victim to the expectation gap. This is the space between what is expected and what’s actually delivered. And this gap could cause major issues for your business if not handled quickly.  In this blog post we talk about a simple 3-step plan that closes the gap between expectation and reality in order to create happy customers.


Better Data, Better Sales

As a seasoned retailer, you might have a bit of a chicken or egg dilemma on your hands when it comes to building trust with your customers. Does trust beget shopping? Or does shopping beget trust?   When the information used to describe your products is complete, it gives customers a sense of confidence in your business and, in turn, your product. So, to increase sales, the best way to get to clicks is through accurate, complete and up-to-date vendor catalog data.

Change is Good

As a home furnishings retailer, you’re accustomed to your unique cadence. You know how vendors send product information and, although you’re not satisfied with it, you’ve resigned yourself to dealing with it because that’s ‘just the way it is.’ But what if it doesn’t have to be that way?


It’s Time to Talk About Time (& Your To-Do List)

As a retailer, your time is precious. You shouldn’t be going on wild goose chases to find out whether or not the arm chairs a favored client loves are available in fuchsia – or any color for that matter. You deserve a simpler, easier, more streamlined way to get the answers and information you need about the products you sell. That’s why Amber Engine delivers.


Keeping Main Street Mainstream

On the one hand, business as usual sounds like the best way to go about things. But, on the other, you understand that furniture sales are moving online and want to stay relevant . That’s why this series worked to reveal the simplest, easiest, most affordable key capable of unlocking sales and demand for the store of the future. So, what’s the key? Vendor Catalog Data.

What You Don’t Know CAN Hurt Sales

Whether you’re inheriting a legacy or you’re new to the home furnishings industry, it’s easy to get stuck focusing on showroom sales and studying sales data. But what most people don’t realize is that the pieces of the business they’re overlooking (like vendor catalog data) actually COSTS them furniture sales.

Catalog Data + Salespeople = Better Together

As a Next Generation Furniture Retailer, you may feel caught between tradition and technology. But, here’s a piece of good news: the vendor catalog data that helps drive SEO on your website is the same data that helps close sales on the showroom floor. In this blog post, we’ll show you how to use this data to ignite sales.


The Sales Data You’re Likely Missing

You know how many people come into your store and how many of those people buy. You know the busy season and what to stock because it will be in demand. You know the slow season and how to beat the bushes to generate foot traffic. But have you ever stopped to consider the “why” behind the buy and how it could exponentially increase your sales numbers?


You Inherited a Furniture Store... Now What?

Your parents were legends. They built a successful furniture business from the ground up - advertising in the local paper, putting flyers on windshields and selling better products at lower prices than the competition. Sadly, though, time catches the best of us. If you’re up late, losing sleep and asking questions like, “How do I run a successful furniture store in today’s digital world?” Then read on.