Consumer Engagement

5 Tips For Turning Online Browsers Into In-Store Buyers

We’ve got some good news for you! In a 2018 survey of 6,000 consumers worldwide, consulting firm Accenture found that 82 percent of millennials prefer brick-and-mortar stores. Unlike handshakes, 9-to-5 jobs, relationships and avocado toast, Millennials are NOT ruining brick and mortar retail.

Stay Competitive Without Becoming Amazon or Wayfair

As a home furnishings expert, you have the capacity to do something the big online retailers can’t... sell face to face. No matter what, Amazon and Wayfair will never have your level of expertise, or your ability to connect with other human beings. Now, bring that edge online, where today’s consumer begins their purchase journey.

Don't Dismiss The Data

If you’re putting vendor catalog data at the bottom of your priority list, you’re missing out on sales and losing market share to retailers like Amazon and Wayfair. (Not to mention the SEO savvy competitor down the street.) It’s time to educate yourself about data’s importance (sales, search returns, customer confidence) and how easy it can be to update your practice for measurable returns.

5 Lessons Learned From Wayfair

While furniture retailers were struggling to swallow the bitter Amazon pill, another contender came and shook the market: Wayfair. Seemingly overnight, this company shushed the common misconception of everyone in the space: “No one will ever buy furniture online.” Here are 5 simple strategies they use, that you can apply to your furniture business.

Stop Complaints Before They Start

Yes, you’re a furniture retailer, but you’re also a consumer – which means you’ve likely fallen victim to the expectation gap. This is the space between what is expected and what’s actually delivered. And this gap could cause major issues for your business if not handled quickly.  In this blog post we talk about a simple 3-step plan that closes the gap between expectation and reality in order to create happy customers.

Better Data, Better Sales

As a seasoned retailer, you might have a bit of a chicken or egg dilemma on your hands when it comes to building trust with your customers. Does trust beget shopping? Or does shopping beget trust?   When the information used to describe your products is complete, it gives customers a sense of confidence in your business and, in turn, your product. So, to increase sales, the best way to get to clicks is through accurate, complete and up-to-date vendor catalog data.

Keeping Main Street Mainstream

On the one hand, business as usual sounds like the best way to go about things. But, on the other, you understand that furniture sales are moving online and want to stay relevant . That’s why this series worked to reveal the simplest, easiest, most affordable key capable of unlocking sales and demand for the store of the future. So, what’s the key? Vendor Catalog Data.

What You Don’t Know CAN Hurt Sales

Whether you’re inheriting a legacy or you’re new to the home furnishings industry, it’s easy to get stuck focusing on showroom sales and studying sales data. But what most people don’t realize is that the pieces of the business they’re overlooking (like vendor catalog data) actually COSTS them furniture sales.

Catalog Data + Salespeople = Better Together

As a Next Generation Furniture Retailer, you may feel caught between tradition and technology. But, here’s a piece of good news: the vendor catalog data that helps drive SEO on your website is the same data that helps close sales on the showroom floor. In this blog post, we’ll show you how to use this data to ignite sales.

The Sales Data You’re Likely Missing

You know how many people come into your store and how many of those people buy. You know the busy season and what to stock because it will be in demand. You know the slow season and how to beat the bushes to generate foot traffic. But have you ever stopped to consider the “why” behind the buy and how it could exponentially increase your sales numbers?

Put Your Store in the Spotlight

If video killed the radio star, why are so many home furnishing businesses investing in it? That’s because video is a an affordable form of communication that supports your marketing message in an easily-digestible and approachable form. In this blog post, we’ll show you how to let your brand personality shine, while personally connecting with your customers.

Troubled by Tech – Is Retail Doomed?

Technology evolves faster than humans can process it – much less apply it! So, with the avalanche of electronic assistance available, it’s no wonder you wonder whether your retail outlet is doomed. After all, if you can’t keep up with customer demands for ease and convenience, how will your store survive - much less ride the tide?

Customer Loyalty in the Store of the Future

As a small business owner, you’re probably feeling overwhelmed with the changing nature of your industry. And it’s no wonder. Three decades ago we shopped in person – from store to store, using paper coupons we clipped from the Sunday paper. Today, we rarely set foot in a store, enjoy the ability to automate purchases and feel rewarded by stores who seek our loyalty with personalized offers.

Heart & Hearth Why Social Conscience Matters in Home Furnishings

While the store of the future may be laden with technology and gadgets to make shopping easier and more enjoyable, the heart of the home furnishing store still matters.

Why? As shoppers evolve to change shopping and, subsequently, buying habits, brands must adapt to the rising tide. In the economy of the future, quality and price are no longer viable drivers. Shoppers are looking for retail with a soul.