AMBER INSIGHTS

The past few weeks have been a doozy for home furnishings players. Art Van is considering a sale or filing for bankruptcy. Pier 1 has filed for bankruptcy and will shutter 450 stores. Casper saw a major devaluation of its IPO based on fears that the mattress-in-a-box market is oversaturated. Wayfair is laying off 3% of its global workforce in an attempt to streamline operations and become profitable.

Home Furnishings is a fashion-based and highly visual industry, so visual search and augmented reality are a natural fit. Retailers that have adopted visual search report a significant increase in conversion rates and average order value.

Retail ecommerce sales of home furnishings represent the fastest growth among product categories. As such, home furnishings manufacturers who have historically relied on a large retailer base are preparing to sell directly to consumers for the first time. Amber Engine's PIM supports the manufacturer's move to direct to consumer sales by streamlining the process of distributing products to various sales channels and online marketplaces.

Most retailers are feeling the pinch as in-person sales move to the internet. If you’re tired of doing the same old thing with your advertising and getting the same old results, a move to digital marketing and advertising will connect you to the next generation of customers! We put together this list of need-to-know terms so you can explore the world of digital advertising with confidence.

The most important consumer is your consumer, and if you’ve been in business for a while, you probably have all the information you need to create a customer avatar (also known as a buyer persona) that will bring clarity to both your buying process and marketing efforts.