Tech Talk

Stay Competitive Without Becoming Amazon or Wayfair

As a home furnishings expert, you have the capacity to do something the big online retailers can’t... sell face to face. No matter what, Amazon and Wayfair will never have your level of expertise, or your ability to connect with other human beings. Now, bring that edge online, where today’s consumer begins their purchase journey.

Don't Dismiss The Data

If you’re putting vendor catalog data at the bottom of your priority list, you’re missing out on sales and losing market share to retailers like Amazon and Wayfair. (Not to mention the SEO savvy competitor down the street.) It’s time to educate yourself about data’s importance (sales, search returns, customer confidence) and how easy it can be to update your practice for measurable returns.

Stop Complaints Before They Start

Yes, you’re a furniture retailer, but you’re also a consumer – which means you’ve likely fallen victim to the expectation gap. This is the space between what is expected and what’s actually delivered. And this gap could cause major issues for your business if not handled quickly.  In this blog post we talk about a simple 3-step plan that closes the gap between expectation and reality in order to create happy customers.

Better Data, Better Sales

As a seasoned retailer, you might have a bit of a chicken or egg dilemma on your hands when it comes to building trust with your customers. Does trust beget shopping? Or does shopping beget trust?   When the information used to describe your products is complete, it gives customers a sense of confidence in your business and, in turn, your product. So, to increase sales, the best way to get to clicks is through accurate, complete and up-to-date vendor catalog data.

Change is Good

As a home furnishings retailer, you’re accustomed to your unique cadence. You know how vendors send product information and, although you’re not satisfied with it, you’ve resigned yourself to dealing with it because that’s ‘just the way it is.’ But what if it doesn’t have to be that way?

It’s Time to Talk About Time (& Your To-Do List)

As a retailer, your time is precious. You shouldn’t be going on wild goose chases to find out whether or not the arm chairs a favored client loves are available in fuchsia – or any color for that matter. You deserve a simpler, easier, more streamlined way to get the answers and information you need about the products you sell. That’s why Amber Engine delivers.

Keeping Main Street Mainstream

On the one hand, business as usual sounds like the best way to go about things. But, on the other, you understand that furniture sales are moving online and want to stay relevant . That’s why this series worked to reveal the simplest, easiest, most affordable key capable of unlocking sales and demand for the store of the future. So, what’s the key? Vendor Catalog Data.

What You Don’t Know CAN Hurt Sales

Whether you’re inheriting a legacy or you’re new to the home furnishings industry, it’s easy to get stuck focusing on showroom sales and studying sales data. But what most people don’t realize is that the pieces of the business they’re overlooking (like vendor catalog data) actually COSTS them furniture sales.

Catalog Data + Salespeople = Better Together

As a Next Generation Furniture Retailer, you may feel caught between tradition and technology. But, here’s a piece of good news: the vendor catalog data that helps drive SEO on your website is the same data that helps close sales on the showroom floor. In this blog post, we’ll show you how to use this data to ignite sales.

The Sales Data You’re Likely Missing

You know how many people come into your store and how many of those people buy. You know the busy season and what to stock because it will be in demand. You know the slow season and how to beat the bushes to generate foot traffic. But have you ever stopped to consider the “why” behind the buy and how it could exponentially increase your sales numbers?

Put Your Store in the Spotlight

If video killed the radio star, why are so many home furnishing businesses investing in it? That’s because video is a an affordable form of communication that supports your marketing message in an easily-digestible and approachable form. In this blog post, we’ll show you how to let your brand personality shine, while personally connecting with your customers.

Troubled by Tech – Is Retail Doomed?

Technology evolves faster than humans can process it – much less apply it! So, with the avalanche of electronic assistance available, it’s no wonder you wonder whether your retail outlet is doomed. After all, if you can’t keep up with customer demands for ease and convenience, how will your store survive - much less ride the tide?

Advertising the Store of the Future

The future of advertising is changing as much as the future of retail. In addition to becoming infinitely more measurable, the message is evolving. Moving away from the line-tapping zingers of the 90’s and 00’s, brands are striving to protect their image with “safer” commercials that rely heavily on artificial intelligence for a targeted audience that spans mobile, wearable and other online devices.

Store of the Future Spotlight: Orian Rugs

When it comes to building the store of the future, Orian Rugs knows that it’s essential to adapt to the tides and times. We sat down with Chief Revenue Officer Brandon Culpepper to find out what makes the American-made leader tick in today’s marketplace. His input offers an insider’s look at retaining relevancy in the changing retail landscape.