Whether you’re inheriting a legacy or you’re new to the home furnishings industry, it’s easy to get stuck focusing on showroom sales and studying sales data. But what most people don’t realize is that the pieces of the business they’re overlooking (like vendor catalog data) actually COSTS them furniture sales.
Read MoreAs a Next Generation Furniture Retailer, you may feel caught between tradition and technology. But, here’s a piece of good news: the vendor catalog data that helps drive SEO on your website is the same data that helps close sales on the showroom floor. In this blog post, we’ll show you how to use this data to ignite sales.
You know how many people come into your store and how many of those people buy. You know the busy season and what to stock because it will be in demand. You know the slow season and how to beat the bushes to generate foot traffic. But have you ever stopped to consider the “why” behind the buy and how it could exponentially increase your sales numbers?
If video killed the radio star, why are so many home furnishing businesses investing in it? That’s because video is a an affordable form of communication that supports your marketing message in an easily-digestible and approachable form. In this blog post, we’ll show you how to let your brand personality shine, while personally connecting with your customers.
Read MoreWith so many choices for tech implementation, it’s hard to understand how each piece works – much less how each piece works together. Enter the Internet of Things.
Read MoreTechnology evolves faster than humans can process it – much less apply it! So, with the avalanche of electronic assistance available, it’s no wonder you wonder whether your retail outlet is doomed. After all, if you can’t keep up with customer demands for ease and convenience, how will your store survive - much less ride the tide?
Read MoreThe future of advertising is changing as much as the future of retail. In addition to becoming infinitely more measurable, the message is evolving. Moving away from the line-tapping zingers of the 90’s and 00’s, brands are striving to protect their image with “safer” commercials that rely heavily on artificial intelligence for a targeted audience that spans mobile, wearable and other online devices.
Read MoreWhen it comes to building the store of the future, Orian Rugs knows that it’s essential to adapt to the tides and times. We sat down with Chief Revenue Officer Brandon Culpepper to find out what makes the American-made leader tick in today’s marketplace. His input offers an insider’s look at retaining relevancy in the changing retail landscape.
Read MoreA decade ago it was inconceivable that someone would order a sofa while sitting on their sofa. Now, we don’t think twice about it. Why the shift? An evolving comfort level with technology’s influence on our product selection and buying habits.
Read MoreGone are the days of relying on anecdotes from store employees to judge the effectiveness of a display or the fluidity of a footpath. Technology takes things a step further with hard and fast data from heat mapping.
Read MoreWhether you’re on the retail or manufacturing side of the home furnishings industry, inventory matters. That’s why the store of the future will likely rely on smart shelves and weighing pads to stay ahead of the curve.
Read MoreWhen it comes to building brand awareness for your home furnishing or home décor business, it can be hard to determine what’s working and what’s not. But, you have a key that unlocks a few insights into how you’re doing.
Read MoreSTOP nodding and smiling when your web designer presents your site’s analytics and START understanding for improved questions and impressive site growth.
Read MoreIt’s 5:30 am and time to get up for work. You wake up, but you’re not totally conscious yet. But, your bed communicates with your blinds that you’re awake and draws back the shades for you. You eventually sit up and begin to get dressed. The pressure sensors in the floor initiate a light switch and begin to start your coffee pot in the kitchen…
Read MoreWith the introduction of Google Home and Amazon Echo, people are growing more accustomed to accepting automated assistance. Think about it: when was the last time you looked up how many tablespoons are in a ¼ cup? Didn’t you just ask Alexa instead? And, now that smart speakers and phones are connected to shopping outlets, people are starting to order things – sometimes without the assistance of a screen. Which changes the online retail game . . . again.
Read MoreWith platforms like Amazon changing the way we all do business, it’s tempting to stick our heads between our proverbial designer pillows and fight the tech tidal wave. But, that’s only a smart strategy if you want to lose business. For business people who have bills to pay, there are several improved options to make integrating technology in your retail workspace easier than ever. And, the payoff may be hefty.
Read MoreSide effects may include dizziness, drowsiness, nausea, and loss of balance. But, what about “may cause trust”?As brick and virtual showrooms merge, it’s important to consider the trust factor when building business in both spaces. That’s why we assembled the Trust Shortlist.
Read MoreThe best brands invest in both people and technology. So, if you’re feeling pressured by what you perceive to be an either/or situation, let yourself off the hook.
Read MoreWhen people talk about today's technology it sometimes sounds like they’re speaking another language. IoT? AR? VR? While this alphabet soup might be native tongue to those in the tech world, many in other industries are left to wonder: do I need to speak the language, too? And, more importantly: what exactly could this technology do for my business?
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