Catalog Data + Salespeople = Better Together
As a Next Generation Furniture Retailer, you may feel caught between tradition and technology. The proverbial rock and hard place. After all, there’s the way the family has always done things and the way your business education and acumen tell you things should be done. So, it’s hard to justify a change that improves your online presence when you’re feeling pressure on the showroom floor to sell, sell, sell.
But, here’s a piece of good news: the vendor catalog data that helps drive SEO on your website is the same data that helps close sales on the showroom floor.
How? It answers the shopper’s questions about the product.
Size – Perhaps the most essential component of furniture buying, this product detail ensures a chair/sofa/buffet will fit in your customer’s space. When your vendor catalog data is accurate, you’re able to answer the query with confidence and ensure a perfect fit for your customer.
Color – Although many see this as a superfluous detail, color matters to your clients. Especially when they want to enhance their space with a specific hue. The color information on each product’s description lets you speak to whether the style the like is available in the shade they desire.
Weight – This key element helps a potential buyer understand if they need to phone a friend or a moving professional. This is an especially important piece of data when selling to someone living alone or with mobility issues.
Fabric – The holy grail of livability. Is it pet/kid/spill friendly? Will it stand up to family reunions or should it be reserved for a more reserved setting? Fabric helps you help your shopper make an informed buying decision based on care and maintenance.
Romance Copy – Often overlooked, the romance copy – when written correctly – helps your sales team set the scene for living with a piece of furniture. It helps them “see” movie night with the grandkids, dinner with supper club or summer nights on the patio. When your sales team uses this piece of data in their sales pitch, the purchase becomes personal and meaningful
Now, you might be thinking that this sounds good, but you can’t figure out how to (ethically) grow an extra set of arms on half of your team. And, to a degree, you’re right.
The average retailer sinks $7,500 into manual processes to support core operations each month. Over the course of a year, you’re losing upwards of $90,000 to vendor catalog data. OUCH!
Before you throw up your hands, STOP. (Did you finish that with “in the name of love,” “collaborate & listen,” or “drop, shut ‘em down, open up shop”?)
The vendor catalog data that causes so much frustration to retailers is essential to your paying customers. In fact, it’s so important that 65% of consumers are LESS LIKELY to buy from a retailer that provides incomplete product information. Translation: something is better than nothing. But, there is an even better option available to you: vendor catalog data enhancement and automation from Amber Engine.
Don’t worry – it only SOUNDS expensive.
In fact, if you take Amber Engine’s top-tier service offering – which you likely wouldn’t even need - you’d still spend THOUSANDS LESS each year than manual entry. THOUSANDS LESS.
And, because the data is checked and double-checked by the Amber Engine team, your business has the accuracy you need to position yourself as a product authority in your market. Product authority – that has a nice ring to it, doesn’t it?
The point is this - there is an easy-to-use, extremely affordable solution to help you, The Next Generation Furniture Retailer, bridge the gap between yesterday and tomorrow. And what’s best is that it doesn’t just serve the digital realm. The vendor catalog data you receive from Amber Engine helps your sales staff close deals on the sales floor, too. We thought you’d like the sound of that!
Sell, sell, sell – while moving your furniture store into the future – with Amber Engine.
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