In e-commerce, we break product information into "essential product data" and "enriched product data." Read to see why, as well as how to optimize both.
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Top-place rankings on Google mean more visibility, traffic and sales. Learn the essential factors when launching products to rank higher faster in ecommerce.
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A sale is a binary thing. Consumers will either buy from you or from someone else. To stay ahead, you need competitive analysis. Use these top 13 tools to research eMarketplace competition.
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Ecommerce was a boon for those in lockdowns in 2020 since it provided continued access to products. Now, with vaccines rolling out, the world is more optimistic that the virus will soon be under control. What will the lasting effects of new trends in online sales be? Will brands go back to the “old normal,” or is the “new normal” here to stay? Read to find out!
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Converting potential customers before the competition does is the key to staying ahead in ecommerce. That's easier said than done, however. Those strategies also have to be brand-specific and written for ecommerce to be relevant. Keep reading to learn the four best ways to stay ahead of your ecommerce competition, no matter which channels you sell on.
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Ecommerce has seen a lot of changes in the last 12 months, and many of the best 2021 goals enable brands to work more dynamically in the space. Keep reading as we break down the goals we believe are most important in ecommerce this year!
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We’re starting the conversation at PIM integrations with ecommerce because that’s what every seller and brand is thinking about these days. In the ecosystem of software your company requires, some integrations make more sense than others. Here are the top 5 challenges of PIM integrations with ecommerce platforms.
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After you cross the final hurdles of manufacturing a new product, pricing is the next decision to make. There are multiple pricing models to consider that meet consumer expectations while also giving you the revenue you need. Read the full article to learn all about them!
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Ecommerce has transformed the way we shop — and live — in its short 25-year lifespan. From buyer preferences to new technology, what will shape the future of ecommerce, and what should you expect in 2021 and beyond?
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As your business grows, product data becomes impossible to manage. Discrepancies will multiply exponentially with each new department sticking their hands in the data. Here’s how NOT using a PIM costs you opportunity, time, money, and efficiency.
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The 2020 holiday shopping season will be different, but does that mean less profitable? See why we think it could be just as good for your business!
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There are a lot of marketplaces you can sell your products on. But decisions like this one have to be made strategically. In this cost-benefit analysis, we talk about your brand's online footprint and whether it's worth the added time and work. Dive in to learn!
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Today, delivering the best customer service means making yourself available on multiple ecommerce channels. And if yours is a physical product, then delivery is a fundamental factor that makes the success or failure of your brand. Learn how to ensure the best delivery process for your business!
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To hold things properly together, organizations use Product Information Management (or PIM) solutions. Each department continues to “do its thing” while the PIM holds all the product data securely in place, much like an engine casing. Keep reading...
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Managing all your product data is time-consuming, but a PIM is designed to save you time in these 4 fundamental ways.
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All consumers want a quick, easy, and informed path to purchase. If you skimp on the product data needed to provide that, you’ll suffer these three consequences of poorly-managed product data.
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As your business grows, product data becomes impossible to manage. This is a nightmare leading up to Black Friday. Here’s how NOT using a PIM costs you opportunity, time, money, and efficiency over Black Friday and every other day of the year.
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How you handle launching a new product can make or break its ultimate success. Whether you’re a startup or an established national brand, you want to handle each product launch like it’s the most important campaign you’ve ever executed. Social media content is key to your success, as it offers one of the most versatile, cost-effective, and far-reaching methods for spreading awareness and gathering customer feedback.
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Preparing your products for launch in an e-commerce marketplace can be harrowing. You won’t ever stop worrying. You can, however, worry less. Start by avoiding these four pitfalls of product listings, and your launch to the marketplace will suddenly feel a LOT easier!
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Listing products on new marketplaces isn’t enough to see your business grow. Even rocking the socks off the competition with your enriched data and optimized product listings isn’t enough. You still have to get under the noses of those consumers most interested in your product, and a big factor feeding into that is which marketplaces you load your product to in the first place.
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