What’s the difference between a growing brand and a dying one amidst the Covid-19 crisis? E-commerce.

Analysts predict permanent changes in consumer behavior due to Covid-19 with people shopping increasingly online (Forbes 2020). Will you be ready for the new normal?

Open stable sales channels during uncertain times:

With supply chains partially or wholly disrupted, entire states on "shelter in place" lockdown, and retail stores closed by the thousands, it might be difficult to gain perspective in the midst of the global pandemic. That's not even to mention the unfortunate loss of life due to the illness itself.

In the midst of the chaos, many suppliers are looking to e-commerce as the new, stable sales channel.

With the recent launch of our product information management software (PIM), Amber Engine is in a position to help suppliers during these uncertain times. Offering centralized data and processes, along with exports direct to online marketplace templates, we can help you make the jump to e-commerce more efficiently. But we didn’t stop with software.

Our research suggests that marketing, sales, and e-commerce professionals working at many national suppliers need full service solutions. The amount of manual labor required to complete and prepare product information for modern e-commerce marketplaces can be immense. For that reason, Amber Engine is now offering complete e-commerce services.

Sell in Online Marketplaces within Weeks:

  • Complete e-commerce support from zero presence to sales in weeks

  • Support for all major internet marketplaces (listing creation)

  • SKU building and foundational data cleanup

  • Data enhancements

  • Product photo editing and enhancement

  • Content services

  • Manage pricing & product distribution for your reps, dealers, & marketplaces

  • Unlimited SKU creation and data storage

  • Know when your SKUs are complete and ready to be distributed

  • White Glove Customer Service

  • Ensure data quality for selected channels & marketplaces

  • Digitize your product catalog

  • Centralize all product data in a Master Catalog

  • Export directly to online marketplaces & e-commerce templates

  • Lower return rates & labor costs

  • Drive product & market expansion

Departments PIM Can Help

 

Conventional PIM solutions are expensive and complicated, so Amber Engine made it our mission to build an easy-to-use platform designed for the unique needs of suppliers who need to manage a retailer base while launching into e-commerce.

 

SALES

  • Support for e-commerce & varying channel requirements

  • Differentiate with quality data that increases consumer confidence

RETAIL

  • Immediate access to high-quality, trusted catalog data and current pricing

  • Better data decreases returns and chargebacks

 

MARKETING

  • A single ‘source of truth’ for product data

  • Sell in any online marketplace with ease

  • Quickly merchandise new items before markets

OPERATIONS

  • Give IT control of data without additional staff

  • Efficiently manage existing sales channels

  • End reliance on 3rd party partners

 
 

Example Workflow

 

What is PIM?

We’re glad you asked! Product Information Management (PIM) refers to software that manages all the data that makes up your company’s product catalog, like photos, SKUs, dimensions, descriptions and more. PIM solutions offer a central place to store, manage and ultimately distribute product information to the channels that need it without conflicts, duplication or errors.

 

How Does PIM Fit Into Your Business?

Any successful e-commerce strategy needs three core systems: an ERP, a CRM, and a PIM. Your ERP is central to your supply chain, your inventory, and your financial processes. And your CRM supports sales and customer relations. The PIM is at the center of your e-commerce ecosystem, ingesting product data from external spreadsheets and other sources so you can easily handle product images, videos, collections, details, and promotions for every channel. This means no more separate silos of product data, and it means no more lost momentum verifying that the product data you have is the right or most up-to-date version. On a PIM, you easily enrich and prepare data for all selling channels, including online marketplaces like Walmart.com or Wayfair. Selling on multiple marketplaces? That's exactly what your PIM supports. Now, it's simpler than ever.