Whether you’re a furniture dealer trying to stay competitive in the age of Amazon, or a vendor looking to ensure your dealers sell as much of your catalog as possible, Amber Engine has the solutions you’ve been seeking.
- Are you struggling to hit your sales targets?
- Are you bogged down by expensive and time consuming processes?
All human beings resist change. It’s normal, and healthy. We didn’t make it this far on Planet Earth by trying every new thing we encounter. But on occasion, an invention, an idea, or a person comes along and forever changes life as we know it. Rocketing us forward, whether we’re ready or not.
One of the ways online retail giants like Amazon and Wayfair draw customers in is by offering an almost limitless selection - and if it works for them, it can work for you! The concept of the “endless aisle” is a fairly simple one. Utilizing suppliers and drop-shipping, retailers can offer a huge selection of items on their website and sell these items to their customers, without needing to warehouse the products themselves.
We’ve got some good news for you! In a 2018 survey of 6,000 consumers worldwide, consulting firm Accenture found that 82 percent of millennials prefer brick-and-mortar stores. Unlike handshakes, 9-to-5 jobs, relationships and avocado toast, Millennials are NOT ruining brick and mortar retail.
As a home furnishings expert, you have the capacity to do something the big online retailers can’t... sell face to face. No matter what, Amazon and Wayfair will never have your level of expertise, or your ability to connect with other human beings. Now, bring that edge online, where today’s consumer begins their purchase journey.
If you’re putting vendor catalog data at the bottom of your priority list, you’re missing out on sales and losing market share to retailers like Amazon and Wayfair. (Not to mention the SEO savvy competitor down the street.) It’s time to educate yourself about data’s importance (sales, search returns, customer confidence) and how easy it can be to update your practice for measurable returns.
While furniture retailers were struggling to swallow the bitter Amazon pill, another contender came and shook the market: Wayfair. Seemingly overnight, this company shushed the common misconception of everyone in the space: “No one will ever buy furniture online.” Here are 5 simple strategies they use, that you can apply to your furniture business.