As a Next Generation Furniture Retailer, you may feel caught between tradition and technology. But, here’s a piece of good news: the vendor catalog data that helps drive SEO on your website is the same data that helps close sales on the showroom floor. In this blog post, we’ll show you how to use this data to ignite sales.
You know how many people come into your store and how many of those people buy. You know the busy season and what to stock because it will be in demand. You know the slow season and how to beat the bushes to generate foot traffic. But have you ever stopped to consider the “why” behind the buy and how it could exponentially increase your sales numbers?
Your parents were legends. They built a successful furniture business from the ground up - advertising in the local paper, putting flyers on windshields and selling better products at lower prices than the competition. Sadly, though, time catches the best of us. If you’re up late, losing sleep and asking questions like, “How do I run a successful furniture store in today’s digital world?” Then read on.
If video killed the radio star, why are so many home furnishing businesses investing in it? That’s because video is a an affordable form of communication that supports your marketing message in an easily-digestible and approachable form. In this blog post, we’ll show you how to let your brand personality shine, while personally connecting with your customers.
Technology evolves faster than humans can process it – much less apply it! So, with the avalanche of electronic assistance available, it’s no wonder you wonder whether your retail outlet is doomed. After all, if you can’t keep up with customer demands for ease and convenience, how will your store survive - much less ride the tide?
According to a new study by Accenture, 47% of consumers will leave brands that lack a purpose. And, no, making gobs of money doesn’t count! So, think about your purpose when designing your Store of the Future.
As a small business owner, you’re probably feeling overwhelmed with the changing nature of your industry. And it’s no wonder. Three decades ago we shopped in person – from store to store, using paper coupons we clipped from the Sunday paper. Today, we rarely set foot in a store, enjoy the ability to automate purchases and feel rewarded by stores who seek our loyalty with personalized offers.
You’re busy. And not just any kind of busy. You’re own-my-own-business, two-kids en route to soccer, German Shepherd drooling and shedding in the back, must get groceries before we die and, oh, we have to pack for Grandma’s house busy.
Being in the middle of a trade war feels a little like being wedged between two toddlers fighting over a favorite toy. “I want it!” “No, I want it!” But, in our case, the toddlers have put themselves in time out.
While the store of the future may be laden with technology and gadgets to make shopping easier and more enjoyable, the heart of the home furnishing store still matters.
Why? As shoppers evolve to change shopping and, subsequently, buying habits, brands must adapt to the rising tide. In the economy of the future, quality and price are no longer viable drivers. Shoppers are looking for retail with a soul.
The future of advertising is changing as much as the future of retail. In addition to becoming infinitely more measurable, the message is evolving. Moving away from the line-tapping zingers of the 90’s and 00’s, brands are striving to protect their image with “safer” commercials that rely heavily on artificial intelligence for a targeted audience that spans mobile, wearable and other online devices.
It’s easy to project a stylized, 2050 filter on the store of the future – with smooth edges and glossy finishes. It’s easy to imagine that iPad’s future-equivalents will sit at the end of every aisle for direction and assistance and that holograms will handle all transactions. It’s easy to assume that robots will take our jobs. And it’s easy to be wrong.
As we research the future of retail, one thing is clear – consumers expect an engaging experience, not cyborgs. They want their in-store retail to be as quick, user-friendly and intuitive as their handheld device, because goods and services at the lowest price are no longer good enough.
You’re setting up an online store, making use of weight-sensing shelves and implementing new shopping technology throughout your store . . . why are you still advertising in the newspaper?
The Store of the Future is where the customers are – online. And, to make the most of your online opportunities and connections, it’s essential that your store (brick or click) also has a dynamic social presence to entice and delight potential customers.
In 1998, Enemy of the State mesmerized and terrified audiences with an intricate web of surveillance cameras. Movie-goers left the theatre with chill bumps, saying, “That could never happen in real life, could it?”
Fast forward 2018, we look at our mobile phone to unlock it with our face.
Home furnishings is a dynamic, exciting and ever-changing space that’s challenging every business owner to redefine retail. And it’s not just about reduced prices and free shipping – although that’s a part of it! The way that each business owner evolves their store – whether brick or click – creates the store of the future.
When it comes to building the store of the future, Orian Rugs knows that it’s essential to adapt to the tides and times. We sat down with Chief Revenue Officer Brandon Culpepper to find out what makes the American-made leader tick in today’s marketplace. His input offers an insider’s look at retaining relevancy in the changing retail landscape.
Eliminating sales barriers is a bit easier when you’re selling financial services and can justify the ROI. Home furnishings and home décor, however, are very different, not so nimble, beasts. That’s because when someone stands in your showroom, you’re asking for access to their most beloved spaces – their homes.
Often, when we’re reasoning with ourselves about missed opportunities, dropped balls, shortcomings, oversights and other miscellaneous failures, we can’t see that we’re standing – firmly, resolutely and powerfully with hands on hips – in our own way. Release the resistance with our handy hacks that will get out of your own way and on the path of success.
The holidays are here and, for some, before the frost is even on the pumpkin. So, as you prepare to trot out the turkey in tinsel, we’re serving up suggestions for retail relevancy as you wrap up the old and welcome in the New Yea
If you’re going to compete as a home furnishings retailer, then profitability is a must. And what makes for outstanding profits? Exceptional sales . . . except that no one wants to be know as a salesperson.
A competitive spirit can only carry you so far in home furnishings. After all, you can outfit your store with the hottest product lineup and all the latest technology – but if you don’t have a team with a sense of accountability, you’re going to be dead in the water.
In a world where a cell phone costs more than a sofa, how does a small home furnishings business leverage a competitive edge to put them ahead of the competition? A series of smart and strategic choices led by a firm understanding of what differentiates a competitive edge from an unfair advantage.
A decade ago it was inconceivable that someone would order a sofa while sitting on their sofa. Now, we don’t think twice about it. Why the shift? An evolving comfort level with technology’s influence on our product selection and buying habits.
Listen, we get it . . . whether you’re a retailer or a manufacturer, product data is a drag. You’re typing, adding, finding, asking, listing, measuring and fact checking – hour, after hour, after hour, after hour, after hour.
Competition is essential for a healthy business eco-system. It forces improvement and innovation, builds drive and determination and inspires research and customer understanding. At it’s best, it encourages every business owner or furniture manufacturer to be their very best. At worst, it creates a loathsome measuring stick that consistently takes your eyes off the prize.