When you’re building your online business, you’ll find yourself littered with lingo like strategy, engagement, conversion, click-thru, blah, blah, blah. It’s easy to get lost in the banter barrage and, easier still, to get swept-up in an un-targeted approach to relationship building. So, what’s a small business to do?
Is your site suffering from declining traffic? Are your product descriptions stale and boring? Are online sales sliding downhill? 1 . . . 2 . . . 3 . . . CLEAR! If you’re not reviewing and updating content with a regular cadence, it’s time to bring your site back to life.
Chaucer wrote, “Time and tide wait for no man.” We would like to add an exception: the furniture industry. Jennifer Gilbert, Amber Engine Founder and CEO, earned an Interior Design degree from Michigan State University in the early 90s. She went to work for herself and eventually turned design into a hobby when she started a family with husband, Dan Gilbert.
Another High Point Market is just around the corner, and as our team prepares to pack, we’re reminded of all the things we love about going to this Market!
Today we’re talking with Amber Engine’s Chief Revenue Officer, Jesse Akre, who has been a business leader in home furnishings for two decades. Jesse shares with us his insights on the challenges and opportunities he sees in the industry as they relate to Amber Engine’s focus: product data.
How can you maximize the business benefit of your ecommerce site? While there are many factors that can drive ecommerce revenue, let’s start with these three high-impact strategies.
Images can only tell part of a product’s story. It’s the product descriptions that fill in the blanks, transforming interest into purchase. But what does a good product description, one that can actually inspire sales, look like?
SHIFT happened – and we’re so glad it did! Whether you were able to attend SHIFT Tech Summit 2017 or will catch us for SHIFT Tech Summit 2018 this October 2-3, we hope these ideas will get you started on a path toward change.
We continue on with our 18 ecommerce predictions for 2018! In Part 2 of our series, we explore nine more trends that are likely to make an impact on home furnishings etailers and retailers this year. If you didn't catch Part 1, you can find it here.