ecommerce trends

The Endless Aisle: Opportunities & Challenges

One of the ways online retail giants like Amazon and Wayfair draw customers in is by offering an almost limitless selection -  and if it works for them, it can work for you! The concept of the “endless aisle” is a fairly simple one. Utilizing suppliers and drop-shipping, retailers can offer a huge selection of items on their website and sell these items to their customers, without needing to warehouse the products themselves.