At Amber Engine, we specialize in managing product data for the home furnishings industry. But, a lot of people don’t even know what product data IS . . . much less why it matters. So, let’s dissect things a bit.
What Is Product Data?
Simply put, product data is the information a consumer needs to make an informed – and satisfying – product purchase. This includes the product dimensions, functionality, choice of fabrics, colors, finishes, descriptions and romance copy. It also extends to include product availability.
It’s a description that brings the product to life for the consumer. Product data transforms the computer screen into a showroom, with relevant details that help the guest have a virtual experience with a piece or product.
Why Does Product Data Matter?
Have you ever bought something online and it simply wasn’t what you expected? Didn’t you lose a little faith in the company? Did you buy from them again?
Product data matters because it directly impacts your brand and your reputation as a manufacturer or retailer.
When you have correct product data on your site, you’re building credibility and cultivating trust. After all, with each sale you’re building a base of brand advocates – or you’re destroying your brand and teaching people that they can’t trust what you say.
How Do People Use Product Data?
Today’s purchase journey begins online. So, in addition to using product data for obvious “Does the sofa fit my space?” queries, product data also directly influences search returns.
For example, if the aforementioned sofa shopper wants a chartreuse velvet sofa, and the product data in your listing is relevant, accurate and up-to-date, your product ranks higher on the search return listing. This means that a step as simple as updating product details can improve your sales because you’ll be listed higher in search returns for those looking to buy what you offer.
What’s the Easiest Way to Update My Product Data?
Dedicate time on your company’s calendar to making the necessary updates in your website and POS system regularly. Depending on the manhours you have available, it may be easier to do this on a weekly basis. However, if you have zero manhours or want a more efficient option, Amber Engine automates the update process and ensures you have accurate, up-to-date product data at all times.
Now that you have a better understanding of product data and its importance, it’s essential that you start making it a part of your priority list. Minding this key element should be as essential to your business as creating brand consistencies throughout your business – as product data directly impacts sales.
Do you have a system for updating product data that creates efficiencies for your business? How do you streamline the data entry process? Whether you have tips for other businesses or would like to request help automating your product data process, leave a comment below. We want to hear from you!