In the home furnishings industry, a little exclusivity goes a long way. Especially when you’re trying to drive site traffic and add sales.
So, if you have a flair for interior design and a gift for gab, it might be worthwhile to create additional customer engagement with a newsletter.
No, no . . . not a blog. A newsletter for style members.
Use actionable language to get clients to sign up for “exclusive design tips delivered straight to the inbox.” Then, provide a sign-up form for clients to fill out. This sneaky little tactic provides you with:
1) an email list for direct marketing and
2) a target audience that is interested in what you have to say and sell.
Moving forward, you’ll put your creative brain to work creating image-rich newsletters filled with ideas for creating better breakfast nooks, cozy reading areas and spaces conducive to a Netflix binge. You’ll fill the newsletters with product descriptions and links that lead back to your website product listing.
With the help of a product data enhancement service, like Amber Engine, your product description will be accurate and up-to-date, especially regarding availability. This is essential when it comes to setting the correct expectation for your customers. After all, your reputation is on the line.
From the product data and romance language provided, your customers can begin to assemble a dream space in their head based on your recommendations from the newsletter.
Of course, if you really want to take your engagement up a notch, why not offer direct access to a design expert?
Add a members-only area to your website where, for just $9.99/month, they have privileged access to professional designer who will help them create an amazing space or simply offer advice on selecting a single piece of furniture.
Within the members-only area, customers find deep discounts, video training on room arrangement and color selection, plus access to a Q&A forum where they can read the answers and questions of other people in the community.
These elements combine to help your store evolve from a showroom to a community of likeminded individuals. You’re creating a space where design enthusiasts can gather, get information, buy product and share their results. It’s a fresh way to think about engaging customers and creating the relationships that build brand loyalty.
To learn more about leveraging your product data to capture sales, leave a question in the comments section or fill out our contact form. We'd love to chat about how we can help you create your store of the future.