We’ve got some good news for you! In a 2018 survey of 6,000 consumers worldwide, consulting firm Accenture found that 82 percent of millennials prefer brick-and-mortar stores. Unlike handshakes, 9-to-5 jobs, relationships and avocado toast, Millennials are NOT ruining brick and mortar retail.
As a home furnishings expert, you have the capacity to do something the big online retailers can’t... sell face to face. No matter what, Amazon and Wayfair will never have your level of expertise, or your ability to connect with other human beings. Now, bring that edge online, where today’s consumer begins their purchase journey.
If you’re putting vendor catalog data at the bottom of your priority list, you’re missing out on sales and losing market share to retailers like Amazon and Wayfair. (Not to mention the SEO savvy competitor down the street.) It’s time to educate yourself about data’s importance (sales, search returns, customer confidence) and how easy it can be to update your practice for measurable returns.
While furniture retailers were struggling to swallow the bitter Amazon pill, another contender came and shook the market: Wayfair. Seemingly overnight, this company shushed the common misconception of everyone in the space: “No one will ever buy furniture online.” Here are 5 simple strategies they use, that you can apply to your furniture business.
When you improve your data it’s still your store, only better. In this blog post, we show you easier ways to mind your business and provide customers with relevant, up-to-date information on the products you sell – without any extra effort, headaches or troubles from your internal team. Read more to learn how.
Yes, you’re a furniture retailer, but you’re also a consumer – which means you’ve likely fallen victim to the expectation gap. This is the space between what is expected and what’s actually delivered. And this gap could cause major issues for your business if not handled quickly. In this blog post we talk about a simple 3-step plan that closes the gap between expectation and reality in order to create happy customers.
As a seasoned retailer, you might have a bit of a chicken or egg dilemma on your hands when it comes to building trust with your customers. Does trust beget shopping? Or does shopping beget trust? When the information used to describe your products is complete, it gives customers a sense of confidence in your business and, in turn, your product. So, to increase sales, the best way to get to clicks is through accurate, complete and up-to-date vendor catalog data.
As a home furnishings retailer, you’re accustomed to your unique cadence. You know how vendors send product information and, although you’re not satisfied with it, you’ve resigned yourself to dealing with it because that’s ‘just the way it is.’ But what if it doesn’t have to be that way?
As a retailer, your time is precious. You shouldn’t be going on wild goose chases to find out whether or not the arm chairs a favored client loves are available in fuchsia – or any color for that matter. You deserve a simpler, easier, more streamlined way to get the answers and information you need about the products you sell. That’s why Amber Engine delivers.
On the one hand, business as usual sounds like the best way to go about things. But, on the other, you understand that furniture sales are moving online and want to stay relevant . That’s why this series worked to reveal the simplest, easiest, most affordable key capable of unlocking sales and demand for the store of the future. So, what’s the key? Vendor Catalog Data.
Whether you’re inheriting a legacy or you’re new to the home furnishings industry, it’s easy to get stuck focusing on showroom sales and studying sales data. But what most people don’t realize is that the pieces of the business they’re overlooking (like vendor catalog data) actually COSTS them furniture sales.
As a Next Generation Furniture Retailer, you may feel caught between tradition and technology. But, here’s a piece of good news: the vendor catalog data that helps drive SEO on your website is the same data that helps close sales on the showroom floor. In this blog post, we’ll show you how to use this data to ignite sales.
You know how many people come into your store and how many of those people buy. You know the busy season and what to stock because it will be in demand. You know the slow season and how to beat the bushes to generate foot traffic. But have you ever stopped to consider the “why” behind the buy and how it could exponentially increase your sales numbers?
Your parents were legends. They built a successful furniture business from the ground up - advertising in the local paper, putting flyers on windshields and selling better products at lower prices than the competition. Sadly, though, time catches the best of us. If you’re up late, losing sleep and asking questions like, “How do I run a successful furniture store in today’s digital world?” Then read on.
If video killed the radio star, why are so many home furnishing businesses investing in it? That’s because video is a an affordable form of communication that supports your marketing message in an easily-digestible and approachable form. In this blog post, we’ll show you how to let your brand personality shine, while personally connecting with your customers.
Technology evolves faster than humans can process it – much less apply it! So, with the avalanche of electronic assistance available, it’s no wonder you wonder whether your retail outlet is doomed. After all, if you can’t keep up with customer demands for ease and convenience, how will your store survive - much less ride the tide?
According to a new study by Accenture, 47% of consumers will leave brands that lack a purpose. And, no, making gobs of money doesn’t count! So, think about your purpose when designing your Store of the Future.
As a small business owner, you’re probably feeling overwhelmed with the changing nature of your industry. And it’s no wonder. Three decades ago we shopped in person – from store to store, using paper coupons we clipped from the Sunday paper. Today, we rarely set foot in a store, enjoy the ability to automate purchases and feel rewarded by stores who seek our loyalty with personalized offers.
You’re busy. And not just any kind of busy. You’re own-my-own-business, two-kids en route to soccer, German Shepherd drooling and shedding in the back, must get groceries before we die and, oh, we have to pack for Grandma’s house busy.
Being in the middle of a trade war feels a little like being wedged between two toddlers fighting over a favorite toy. “I want it!” “No, I want it!” But, in our case, the toddlers have put themselves in time out.
While the store of the future may be laden with technology and gadgets to make shopping easier and more enjoyable, the heart of the home furnishing store still matters.
Why? As shoppers evolve to change shopping and, subsequently, buying habits, brands must adapt to the rising tide. In the economy of the future, quality and price are no longer viable drivers. Shoppers are looking for retail with a soul.
The future of advertising is changing as much as the future of retail. In addition to becoming infinitely more measurable, the message is evolving. Moving away from the line-tapping zingers of the 90’s and 00’s, brands are striving to protect their image with “safer” commercials that rely heavily on artificial intelligence for a targeted audience that spans mobile, wearable and other online devices.
It’s easy to project a stylized, 2050 filter on the store of the future – with smooth edges and glossy finishes. It’s easy to imagine that iPad’s future-equivalents will sit at the end of every aisle for direction and assistance and that holograms will handle all transactions. It’s easy to assume that robots will take our jobs. And it’s easy to be wrong.
As we research the future of retail, one thing is clear – consumers expect an engaging experience, not cyborgs. They want their in-store retail to be as quick, user-friendly and intuitive as their handheld device, because goods and services at the lowest price are no longer good enough.
You’re setting up an online store, making use of weight-sensing shelves and implementing new shopping technology throughout your store . . . why are you still advertising in the newspaper?
The Store of the Future is where the customers are – online. And, to make the most of your online opportunities and connections, it’s essential that your store (brick or click) also has a dynamic social presence to entice and delight potential customers.
In 1998, Enemy of the State mesmerized and terrified audiences with an intricate web of surveillance cameras. Movie-goers left the theatre with chill bumps, saying, “That could never happen in real life, could it?”
Fast forward 2018, we look at our mobile phone to unlock it with our face.
Home furnishings is a dynamic, exciting and ever-changing space that’s challenging every business owner to redefine retail. And it’s not just about reduced prices and free shipping – although that’s a part of it! The way that each business owner evolves their store – whether brick or click – creates the store of the future.