With the advent of the “endless aisle,” home furnishings retailers are playing a dangerous game with Profit & Loss. After all, if you’re adding new products because they look hot – you might just be missing the boat.
Striking a work/life balance is like finding the line between a client’s ultra-modern taste and the reality of their historic site. There’s a bit of give and take necessary to make everything amenable to all involved. Likewise, finding a better way to work that isn’t just . . . busy. Because, busy isn’t better.
You have a great furniture showroom or design studio AND you built a beautiful online store where people can find inspiration and buy all your beautiful pieces. Sadly, though, none of that matters if no one can find you. That’s why we’re offering some practical, tackle-it-this-week tips for improved returns in search.
Shipping can be the sticky wicket for a small retailer with an online store. Charge too much and you lose customers. Charge too little and you lose money. Either way, you’re crashing the shopping cart in grand fashion. But, that doesn’t mean that online retailers shouldn’t try to tame the shipping and handling beast. Here are our tips to take the sting out of that side of the business.
When it comes to building brand awareness for your home furnishing or home décor business, it can be hard to determine what’s working and what’s not. But, you have a key that unlocks a few insights into how you’re doing.
When it comes to iconic pairs, your online and in-store presence is about to give PB&J a run for its money. That’s because, in order to escape the so-called “retail apocalypse,” you have to create a better (aka: streamlined) online and in-store experience for your customers.
STOP nodding and smiling when your web designer presents your site’s analytics and START understanding for improved questions and impressive site growth.
It’s 5:30 am and time to get up for work. You wake up, but you’re not totally conscious yet. But, your bed communicates with your blinds that you’re awake and draws back the shades for you. You eventually sit up and begin to get dressed. The pressure sensors in the floor initiate a light switch and begin to start your coffee pot in the kitchen…
At Amber Engine, we specialize in managing product data for the home furnishings industry. But, a lot of people don’t even know what product data IS . . . much less why it matters. So, let’s dissect things a bit.
When it comes to digital marketing, Instagram is the perfect place to share your showroom and product showcases. Obviously, you want to create aesthetically pleasing images, but the best brands take things a step farther to use the platform for teasers and customer engagement. Here are a few of our top tips for Insta-success in the home furnishings and design industries.
As a home furnishings or home décor professional, you know the importance of imagery in your business. You also know the influence that social media has on decision making and purchasing. But, it’s easy to become blind to and overlook a visual giant when Facebook looms large over the social media landscape.
As retailers, designers, and manufacturers in the home furnishings industry, you know that standing out is not an option. You must grab attention, be bold, decisive, and different to move the needle. Standing out is mandatory. So, why then, is your website a one-size-fits-all knock-off of Apple aesthetics?
Today’s interns get to say goodbye to grabbing coffee and making copies for the boss. Instead, Amber Engine interns are asked to pull up a chair during meetings and bring real ideas to the table. Contribution isn’t optional or occasional – it’s common practice. How else can real-world, hands-on learning happen?
Everyone knows that an unhappy customer tells between 8-10 people about their dissatisfaction with your brand. Even more dangerous is the impact that same person has when/if their post goes viral on social media. So, what’s a brand to do?
Our Chief Operations Officer is one of the masters who helped bring Amber Engine to life alongside CEO and Founder Jennifer Gilbert. His thoughts, ideas, and perspectives are always insightful, so we sat down with him for 10 quick questions about the home furnishings industry, technology and his advice for those struggling with the online portion of their business.
Tired of seeing your employees slump around the office and sulk on the showroom floor? Feel like you might explode the next time you hear an employee sigh? Here are 5 easy tips to increase employee satisfaction in the home furnishings industry.
It’s Intern Season! If you’re not welcoming in the newest members of the home furnishings family, you’re missing out. At Amber Engine, we welcome interns every year. Not only do we introduce them to multiple parts of the home furnishings industry, we find that we are learning new things and gleaning inspiration from them and their enthusiasm. The right intern is a win-win for business.
Maintaining a positive company culture in the new home furnishings world is essential to your success as a retailer – both online and in your brick-and-mortar. After all, your employees are your best ambassadors for how easy it is to work with you, not just the quality of your products and services.
If you’re not sure how to start (or keep) the positive momentum going, we have a few tips to help you recharge your team.
In today’s furniture game, the hustle is REAL. That’s why it pays to know about companies like Amber Engine. After all, Amber Engine is the service you never knew you needed!
In the home furnishings industry, a little exclusivity goes a long way. Especially when you’re trying to drive site traffic and add sales.