How can you maximize the business benefit of your ecommerce site? While there are many factors that can drive ecommerce revenue, let’s start with these three high-impact strategies.
Images can only tell part of a product’s story. It’s the product descriptions that fill in the blanks, transforming interest into purchase. But what does a good product description, one that can actually inspire sales, look like?
SHIFT happened – and we’re so glad it did! Whether you were able to attend SHIFT Tech Summit 2017 or will catch us for SHIFT Tech Summit 2018 this October 2-3, we hope these ideas will get you started on a path toward change.
We continue on with our 18 ecommerce predictions for 2018! In Part 2 of our series, we explore nine more trends that are likely to make an impact on home furnishings etailers and retailers this year. If you didn't catch Part 1, you can find it here.
While we can’t predict the future, we can say there’s a good chance these ecommerce trends will shape how retailers and e-tailers do business online in the coming year. Check out our first nine predictions for the new year in part one of our two-part series!
The best brands invest in both people and technology. So, if you’re feeling pressured by what you perceive to be an either/or situation, let yourself off the hook.
When customers shop for furnishings and home décor, they expect a higher level of personal service and attention. How, then, can retailers recreate the one-on-one showroom experience online?
How to Win Cyber Monday
In 2016, Cyber Monday sales increased 10.2% from sales in 2015. If you’re rolling your eyes at a “mere” 10.2%, know that translates to a record-breaking $3.34B in single day sales. Now that we have your attention, let’s talk about 2017.
IoT, AR, VR - Oh My! What's Ahead in Home Furnishings Technology
When people talk about today's technology it sometimes sounds like they’re speaking another language. IoT? AR? VR? While this alphabet soup might be native tongue to those in the tech world, many in other industries are left to wonder: do I need to speak the language, too? And, more importantly: what exactly could this technology do for my business?
Tell a Better Story with Product Data
Think about the last time you told a story.
Perhaps you were at the table with your family or at a restaurant with friends.
As stories go, you probably had a beginning, middle and end, but the details in between is where you had your fun, right? Maybe you inflated a few details to make the adventure seem larger than life: we were in the middle of nowhere and hadn’t seen another car for hours. Or, perhaps you omitted key pieces to create suspense and keep your listeners guessing: I couldn’t make out the shadow clearly, but I could tell by the footsteps it was enormous. And that’s fun, for stories told at the dinner table or with friends.
In real life, when you tell the story of your products and services, you don’t want to leave customers guessing. That’s where product data comes in.