It’s Intern Season! If you’re not welcoming in the newest members of the home furnishings family, you’re missing out. At Amber Engine, we welcome interns every year. Not only do we introduce them to multiple parts of the home furnishings industry, we find that we are learning new things and gleaning inspiration from them and their enthusiasm. The right intern is a win-win for business.
Maintaining a positive company culture in the new home furnishings world is essential to your success as a retailer – both online and in your brick-and-mortar. After all, your employees are your best ambassadors for how easy it is to work with you, not just the quality of your products and services.
If you’re not sure how to start (or keep) the positive momentum going, we have a few tips to help you recharge your team.
In today’s furniture game, the hustle is REAL. That’s why it pays to know about companies like Amber Engine. After all, Amber Engine is the service you never knew you needed!
In the home furnishings industry, a little exclusivity goes a long way. Especially when you’re trying to drive site traffic and add sales.
When you think about a store of the future, what do you see?
At this year’s SHIFT Tech Summit, to be held October 2-3 in Detroit, we’ll fast forward the retail experience for a look at things to come. After all, if you want to succeed in today’s competitive, omni-channel world, your store must embrace cutting-edge technology and implement smart strategies to improve branding, build customer loyalty, and exceed customer expectations.
With the introduction of Google Home and Amazon Echo, people are growing more accustomed to accepting automated assistance. Think about it: when was the last time you looked up how many tablespoons are in a ¼ cup? Didn’t you just ask Alexa instead? And, now that smart speakers and phones are connected to shopping outlets, people are starting to order things – sometimes without the assistance of a screen. Which changes the online retail game . . . again.
In simplest terms, customer engagement is all about the way your customers interact (aka: engage) with your brand online. Do they comment? Buy? Recommend? Participate in quizzes and contests? If so, you have a strong base for generating revenue, building loyalty and creating lasting relationships that stand the ups-and-downs of a changing retail landscape.
We are social creatures, which means the opinion and influence of our friends, family and business associates matter. In fact, in an article by Gurit Degan, she reports that “consumers are, on average, five times more influenced by their friends and family than celebrities when they are making a purchase decision.”
That said – shouldn’t your brand be where the people are?
With platforms like Amazon changing the way we all do business, it’s tempting to stick our heads between our proverbial designer pillows and fight the tech tidal wave. But, that’s only a smart strategy if you want to lose business. For business people who have bills to pay, there are several improved options to make integrating technology in your retail workspace easier than ever. And, the payoff may be hefty.
As “happily ever afters” go, we couldn’t be more content to make our home in the Motor City. Of course, the most popular response we hear from the people we do business with is, “Ummmm . . . really? What?”
Doing business as a local home furnishings or décor supplier can be intimidating. Especially in the land of big box, dot com and HGTV! But, local sellers rejoice . . . you have an advantage that they don’t. And you’ll find it right outside the front door.
When you’re building your online business, you’ll find yourself littered with lingo like strategy, engagement, conversion, click-thru, blah, blah, blah. It’s easy to get lost in the banter barrage and, easier still, to get swept-up in an un-targeted approach to relationship building. So, what’s a small business to do?
Is your site suffering from declining traffic? Are your product descriptions stale and boring? Are online sales sliding downhill? 1 . . . 2 . . . 3 . . . CLEAR! If you’re not reviewing and updating content with a regular cadence, it’s time to bring your site back to life.
Chaucer wrote, “Time and tide wait for no man.” We would like to add an exception: the furniture industry. Jennifer Gilbert, Amber Engine Founder and CEO, earned an Interior Design degree from Michigan State University in the early 90s. She went to work for herself and eventually turned design into a hobby when she started a family with husband, Dan Gilbert.
Side effects may include dizziness, drowsiness, nausea, and loss of balance. But, what about “may cause trust”?As brick and virtual showrooms merge, it’s important to consider the trust factor when building business in both spaces. That’s why we assembled the Trust Shortlist.
Another High Point Market is just around the corner, and as our team prepares to pack, we’re reminded of all the things we love about going to this Market!
Today we’re talking with Amber Engine’s Chief Revenue Officer, Jesse Akre, who has been a business leader in home furnishings for two decades. Jesse shares with us his insights on the challenges and opportunities he sees in the industry as they relate to Amber Engine’s focus: product data.
How can you maximize the business benefit of your ecommerce site? While there are many factors that can drive ecommerce revenue, let’s start with these three high-impact strategies.
Images can only tell part of a product’s story. It’s the product descriptions that fill in the blanks, transforming interest into purchase. But what does a good product description, one that can actually inspire sales, look like?
SHIFT happened – and we’re so glad it did! Whether you were able to attend SHIFT Tech Summit 2017 or will catch us for SHIFT Tech Summit 2018 this October 2-3, we hope these ideas will get you started on a path toward change.